VICKI wears your brand well

One of the benefits of VICKI is that a retailer can apply their own graphics so that they can put their brand where their consumers are. Below are some machine mockups – with brand graphics and optimally merchandised –  that have been made for presentations and are well-received every time. According to CEO Tom Murn, “Every time we have used a branded presentation, we have gotten the meeting.”

Mockup for Estée Lauder products used in a presentation, which eventually lead to a pilot program between ViaTouch and EL-owned The Cosmetics company in Cabazon, CA.

The idea for this concept is to place the VICKI machine in colleges and universities, giving students and staff the ability to try and purchase Estée Lauder products without needing to go off-campus to a store.

Concept for 7-Eleven to not only extend their brand into non-traditional spaces such as transportation hubs and offices, but also give them the ability to sell products they don’t currently carry. For example: electronics, which carry a higher price point.

7-Eleven was very excited about this proposition and currently there is a VICKI in their Store of the Future lab store in Dallas, TX, with the company looking to expand into other locations.